What is outbound marketing?

Outbound marketing is when a company attempts to start a conversation with potential clients through the use of a variety of outreach mediums including promotions, sales, advertisements (tv, radio, etc.), emails, phone calls and more.

What are the benefits of outbound marketing?

The main benefit of outbound marketing is allows consumers to focus on the message rather than the way it was delivered. For example, everyone is familiar with emails, commercials on television and google or social media advertisements. Advertisements on these platforms are not something new and does hinder the ability of your message to be seen or heard. However, the challenge does remain to grab the attention of your audience quickly. Outbound marketing is also great for brand awareness. Even if a potential client is not ready to make a purchase right away, your logo, colors and product will stay in their mind for consideration when they are ready to make a purchase.

 

Sample Promo and CTA for outbound marketing

 

How can Delco SEO help with outbound marketing?

You cannot begin to develop an effective outbound marketing strategy until you can identify your target audience and their pain points. Delco SEO will help you develop personas – your target audience and the problems you are going to help them solve. In other words establish how does what your company offer help a specific group of people solve a problem. Once these are established, we can design the proper strategy to reach them on the platforms that they engage with and track the results. We can create content for social media, blog posts, newsletters, press releases, emails and more. In addition, Delco SEO can effectively reach clients in all the lifecycle stages in their buyer journey and nurture them with drip campaigns and automated workflows. Ultimately customizing content for your company that has the best chance to converting potential clients into lifelong customers.