What is inbound marketing?

Now more than ever you need to make sure that you have the right messaging in place to attract new potential clients. It’s not just about selling anymore, it is more about providing value for clients to consider using your product or service. Inbound marketing is a strategy of providing valuable content and experiences through a variety of digital marketing techniques including social media, search engine optimization, search engine marketing, branding and more. Demonstrating that you understand the pain point of the client and can solve the problem they are having.

Laptop showing search engine Google for inbound marketing


What are the benefits to inbound marketing?

The benefits to inbound marketing include a consistent message and partnership between sales and marketing. The sales team can reach the clients at the right point in their buyer journey and the the marketing team can craft information and content around each phase. Your companies information will be visible 24 hours and day 7 days and week no matter how big or small your business may be. Your content will coincide with the client’s needs and have the solution to the problem they are looking for. They will be searching for and finding your message and business.


How can Delco SEO help with inbound marketing?

We can develop campaigns and a consistent message directly related to your product or service. This can be accomplished on the platform that makes the most sense for your specific goals and needs. Options include social media, blog posts, email and newsletter content creation aimed at achieving a specific goal. As a result users will engage more with your business and you begin to see an increase in lead generation.